If you’ve followed me for any length of time, then you may have seen the hashtag #40isthenew40, and you might be wondering what it means.

It was really born out of my frustration with how our society sees getting older.

I was seeing so many posts like the following:

40 is the new 30 (or 20)
Look hot over 40!
40 and sexy!

or on the flipside:

It’s all downhill after 40
Life ends after 40
…as if being over 40 is some kind of death sentence. WTH?

You get the gist.

I started asking myself: why can’t we just embrace our age? Why do we have to pretend we are something we aren’t? We can’t we be PROUD of being the age we are? And why on earth would anyone say that life is basically over for us? It’s only just beginning!

Hence, 40 is the new 40 (or 50 is the new 50, or whatever decade you’re in). Wherever you are, feeling good about it. Embracing it. OWNING it! Making the rest of your life the BEST.

It’s about learning how to be the best version of ourselves now. Not trying to be something we’re not – just being the best “us” we can be – physically and mentally.

And that’s different for everyone.

Does this make sense? Please let me know if you feel me on this.

So, for the past several months, I’ve been thinking about how I could help women who are struggling with this concept – either from a physical standpoint (not knowing how to exercise OR seeing body changes they don’t like and not knowing how to deal with that), a mental standpoint, or both.

Here is what I came up with:

In October, I’ll be launching my new six week #40isthenew40 Love Your Age Program. I am beyond excited about this, because I know it’s needed…I have seen and felt the need in all the emails I’ve received from women all over who are frustrated and having a hard time figuring out HOW to embrace their age and be their best self.

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During the six weeks, we’ll dig into nutrition, exercise and most importantly (IMO), the mindset tools you need to live your BEST life now and later.

If this resonates, then go ahead and get yourself added to the wait list.

Life is too short to not love your age!!

xoxo,

Tara
#40isthenew40


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